Content marketing is a vital aspect for digital marketers who aim to establish brand awareness, attract target audiences, and increase the number of conversions. However, to ensure successful content marketing implementation, different tools contribute to content generation, rating and tracking performance, SEO optimization, and team management. On the one hand, the variety of available tools is useful and provides with choices; on the other hand, it is difficult to identify the best tool that can serve the marketer well.
For this reason, this guide is developed to discuss the best content marketing tools in different categories, such as creation and analytics tools, SEO, and others. IT companies, as well as various types of digital marketers, can enjoy the information in this guide and learn more about how to enhance their content marketing campaigns and ensure the expected outcomes.
Top Tools for Content Creation and Curation
Content creation and curation is an essential part of all content marketing campaigns. Consequently, such tools are intended to provide marketers with help in generating new ideas, concepts, and materials for target audiences.
Canva:
Canva is a tool that is helpful in content creation. It is a simple designer tool that provides marketers with an opportunity to create visual graphics and social media visuals in a simple way. As a drag-and-drop tool, it does not require vast designer experience to generate high-quality materials. In addition, the tool is beneficial for generating visuals for different social media. As a result, marketers can count on the high level of engagement with their target audiences and ensure brand consistency.
BuzzSumo:
BuzzSumo is an effective content research tool that assists in identifying trending topics and works in a particular industry. By examining the performance and popularity of various articles, videos, or posts, marketers gain insights about the expressed or latent interests of their audience. The tool, in its turn, can be used to curate content and share relevant articles with followers.
Grammarly:
It is a content writing tool that helps in making written content clean and efficient by checking it for grammar, punctuation, style, and tone. This is crucial for keeping a professional voice in the content published on the web, such as blogs, emails, and posts on social media. Additionally, Grammarly offers a tone detector that helps marketers set the right voice in the written content that would appeal to the target audience.
Trello:
Trello is a great tool for idea planning and coordination. The tool provides boards, lists, and cards, with which marketers can keep organized, set deadlines, and contribute ideas or edit those of team members. This is a great tool for collaboration as it visually organizes the workflow and ideas. It can be used for keeping track of marketing ideas and helping the whole team to stay coordinated.
Unsplash and Pexels:
These two platforms provide photos to help keep social media, website, and blog content visually appealing. The platforms offer a huge collection of high-quality, royalty-free photos that can be used for free in almost any piece of content to make it look more professional.
To conclude, the above tools help digital marketers to produce appealing and aesthetically good written and visual content.
Analytics Platforms for Tracking Content Performance
Measuring content performance is key to understanding what works best and making data-driven decisions. The following platforms offer solutions for measuring such indicators as views, engagement, and conversion, among others.
Google Analytics:
This is one of the most powerful analytics solutions for tracking website- and content-performance. Google Analytics provides traffic sources, user behaviors, bounce rates, and conversion indicators to help marketers track how well each piece of content performs. The tool also allows creating custom reports.
HubSpot:
On the one hand, HubSpot is a powerful tool to track the performance of different types of materials, as it offers a variety of content marketing products. On the other hand, it is beneficial to use this tool because HubSpot allows marketers to integrate it with their CRM systems. Therefore, they will be able to track the journey of their clients from the beginning of their acquaintance with the content up to their conversion. This information is crucial for calculating the material’s ROI and improving marketing strategies.
Ahrefs:
Although Ahrefs is an SEO tool, it offers some useful features that track and analyze the performance of different content pieces. For example, the user can see how organic traffic changes and how the number of backlinks increases if the content is shared. In other words, the tool informs the user what materials perform better and how the company can improve search engine optimization. Moreover, initially, Ahrefs can be used to find the best content in a specific niche using its Content Explorer feature.
Hotjar
Hotjar is one of the most unusual tools on the list, as it allows analyzing the performance of the content from the perspective of the user. Essentially, it provides the user with heatmaps, session recordings, and behavior analytics that show how the material is used on the website. For example, the heatmap may show which part of the page is the most visited, pointing out what the most engaging section of the page is. This information can help marketers locate crucial places to place their widgets.
Sprout Social
Sprout Social is a good choice for tracking the performance of the material uploaded to social media and tracks the users’ opinions about the company. It helps track post performance, monitor the sentiment of the brand and the audience, and identify the best strategy in terms of posting. The tool also includes reporting, providing the company with insights on what type of content to upload in the future.
These tools help marketers to recognize the performance of the content and mold their strategy accordingly.
SEMrush:
SEMrush is an all-in-one SEO tool that includes services such as keyword research, backlink analysis, and SEO auditing. It can enable marketers to identify their target keywords, monitor their competitors’ strategies, track their content’s performance in search rankings, and more. Its Keyword Magic Tool and Content Analyzer can encourage the development of better content and thus make it more likely to rank on search engines.
Yoast SEO:
Yoast SEO is a WordPress plugin that makes on-page optimization more accessible. It gives recommendations regarding the content’s readability, keyword usage, meta descriptions, and internal linking, ensuring that every piece of content is fully optimized. Additionally, it offers real-time feedback, and so it is easy for writers to make SEO improvements as they craft their content.
Moz Pro:
Moz Pro offers a variety of SEO tools, including keyword research, rank tracking, and site auditing. Using Moz’s Keyword Explorer or any other similar tool, marketers can gain valuable insights into keyword difficulty, search volume, and other attributes that can help them target the most valuable terms. Furthermore, it tracks backlinks through its Link Explorer, thus providing an idea of the site’s authority and chances of ranking.
AnswerThePublic:
AnswerThePublic is a keyword and topic research tool unlike any other. It visualizes the most popular search queries that people use to find information on particular subjects, helping marketers figure out what questions they should answer and conceptually organize their content around. This tool can be especially beneficial for finding long-tail keywords that are relevant to a given audience.
Screaming Frog:
Screaming Frog is a website crawling tool that can reveal a variety of technical issues that may hinder SEO performance, such as broken links, missing tags, or duplicate content. Ensuring that the website’s technical SEO is functioning properly is essential for ranking success, and this tool can provide an overview of many problems.
Making use of these tools can help ensure that the content created is optimized for search engines, which can increase its visibility and drive more organic traffic to the sites that host it. Therefore, digital marketers can benefit from adopting these SEO practices to enhance the reach and effectiveness of their content.
Effective content marketing usually requires cooperation across a number of teams. It could be anything from writers and designers to strategists and analysts. There are numerous workflow management tools that can help run the process and make sure that everybody remains on the same page and delivers on time:
Asana
This is actually a general project management tool. It helps you with tracking tasks, setting deadlines, and monitoring the progress. It is a perfect space for any content marketer to plan and control every stage of content marketing, see the workflow, assign responsibilities, and meet the deadline. The tool is customizable and allows creating lots of different spaces, boards, and tasks. You can also set up such visualized features as a Kanban board or a Gantt chart.
Trello
This tool is generally simpler than Asana, but it could be a great support for smaller teams who want to go visual. A board can represent any task; a card is a space for team interaction, and the card could be moved around the board members, who are assigned to the tasks, to move the cards between different columns. This is how the team can plan a content calendar, track the progress, and share the news in a comfortable visual space. This tool is much simpler than Asana and may lack a variety of extra features, but might be a great choice if you are looking for something simple.
Slack
This is a team space where people can exchange messages and decisions. What is great about this tool is that it can be easily integrated with other tools used for content marketing, such as Google Drive, Trello, or any other software. This means you can easily share insights, updates, and useful information. It is also quite convenient to use to keep the team updated using messengers and channels. No need to spam the email box or wait long hours for a reply. One can easily drop a message to any desired team player and move on.
CoSchedule
This tool is actually a calendar that is specifically designed for content marketing teams. You can plan, schedule, or manage content and distribute it across different channels with the tool. It is fantastic mainly for its editorial calendar and the feature of the team workflow management. The team could plan and coordinate the posts, see the deadlines, and further analyze the post data. Make sure your images are optimized when sharing articles for high quality and SEO ranking.
ClickUp
It is basically task management software, but with a slightly better scope. There are plenty of different views and tools to customize the space and organize the content. It can feature time tracking, document sharing, and goal setting. The tool can also be customized to add more functions and develop the workspace.
The mentioned tools help writers and content marketers work asynchronously, thus saving time and increasing productivity. The right tool is a matter of personal preference, but these top five could definitely be considered.
These tools are designed to streamline content production and provide a place for teams to work together, allowing for efficient cooperation and timely accomplishment of goals. Thus, the identified goals are supported by the workflow management tools, which help effectively organize the tasks and provide convenient ways of communication to ensure smooth execution of content marketing strategies.
Boosting Business with Content Marketing Expertise
Content marketing has become a critical tool in helping businesses to engage with their audience, assert their brand authority, and ensure a higher level of conversions in the modern digital marketplace. Our IT company provides content marketing solutions that are tailored to support businesses in their efforts to maximize their reach and ROI.
With such expert assistance in content creation, SEO for content optimization, analytics for tracking the content and business performance, and project management to ensure smooth operation of all related procedures, businesses can achieve success in content marketing quickly and effectively.
Meanwhile, demand for high-quality content is on the rise, and there is a significant incentive for businesses to invest in effective content marketing strategies as they look for a competitive advantage. Our knowledge of the best apps and software is leveraged to offer solutions that can cover nearly the full spectrum of needs and provide comprehensive support for the development, accounting, and tracking of content. This expertise and set of tools empower businesses to implement effective strategies for generating engaging content for audiences and making this content visible to Google and the target consumers alike to generate organic traffic and conversions.